THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF CUSTOMER-CENTRIC STRATEGIES IN BUSINESS SUCCESS
This research examined the role of customer-centric strategies in business success, with objectives to evaluate how these strategies enhance customer satisfaction, assess their impact on loyalty, and analyze their role in driving business performance. A survey research design was employed to gather comprehensive data from a broad sample, providing robust insights. Taro Yamane’s formula was used to determine a sample size of 360 respondents from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that customer-centric strategies significantly enhance satisfaction, loyalty, and business performance. Recommendations include adopting and continuously refining customer-centric strategies to drive business success and customer loyalty.
Related Project Materials
THE NIGERIA AND INDIA TRADE AND OTHERS RELATIONSHIP
ABSTRACT
The establishment of the Diplomatic House in Nigeria in 1958 (two years prior to Nigerian independence) by Indi...
THE EFFECT OF INFORMATION TECHNOLOGY ON THE PRODUCTIVITY OF A SECRETARY IN SELECTED BUSINESS ORGANIZATION
ABSTRACT
The topic of this research is the effect of information technology on the productivity of secretaries in a busi...
THE EFFECT OF CULTURAL DIFFERENCES ON PUBLIC ACCOUNTING PRACTICES
THE EFFECT OF CULTURAL DIFFERENCES ON PUBLIC ACCOUNTING PRACTICES
The objectives of this research are to: 1) Explore how...
ISOLATION AND MOLECULAR CHARACTERIZATION OF METHICILLIN RESISTANT STAPHYLOCOCCUS AUREUS FROM POULTRY AND POULTRY FARM WORKERS IN NIGERIA
ABSTRACT
The increasing rate of drug resistance associated with methicillin resistant Staphylococcus aureus is not only a problem in the...
MOTIVATION AND PERFORMANCE IN THE PUBLIC SECTOR
ABSTRACT
This research work on the impact of motivation and performance in the public sector seeks to explain why worker...
THE MILITARY AND NIGERIA POLITICS: AN ASSESSMENT OF THE DOMINATION OF THE MILITARY OF THE NIGERIA POLITICAL SPACE 1999 TO 2015
ABSTRACT
This study was carried out to examine the military and nigeria politics: an assessment of the domination of the...
ASSESSMENT OF THE PROFITABILITY OF IMPROVED AGRICULTURE AND ITS RELATIONSHIP TO POVERTY STATUS
ABSTRACT
Sustainable increase in honeybee production and productivities is sine qua non to bridge honey...
THE IMPACT OF CHANGE MANAGEMENT IN NIGERIAN BANKING INDUSTRY A STUDY OF UNITED BANK FOR AFRICA (UBA) STATION ROAD, ENUGU
ABSTRACT
The research topic of this study is the impact of change management in Nigerian Banking Industry, A study of United Bank for Afr...
INVESTIGATING THE BENEFITS OF EARLY CHILDHOOD DRAMA PROGRAMS ON COMMUNICATION SKILLS
ABSTRACT: This study Investigated the Benefits of Early Childhood Drama Programs on Communication Skills. The obj...
MANAGEMENT OF FUNDS FOR SCHOOL EFFECTIVENESS
ABSTRACT
This research investigated the management of school funds for school effectiveness in Ifako-Ijaiye local govern...
